T.J. JORDAN / MOTION DESIGNER
SENIOR SHOWCASE + HEADSHOTS
HAIKU MOTION GRAPHIC

OBJECTIVES: 

(+) Design a short video using sound and type to communicate a hiaku
(+) Apply audio appropriately
(+) Understand workflow methods sometimes needed while working in motion
(+) Navigate pace and readability of the motion graphic correctly
(+) Understand framing and color balance in the composition

CONTENT:

Spring rain –
running down a wasp’s nest
from a roof that leaks - Matsuo Basho 

I ultimately chose this specific haiku because I enjoyed the polarity of this haiku and how strong the verbiage is.


PROGRESSION:

VOTE MOTION POSTER
OBJECTIVES:

(+) To explore the role of graphic designers as social activists
(+) Research the history of voting posters, voting, and political graphic design
(+) Create nuanced yet fast, impactful graphic vocabularies
(+) Refine a visual identity across different formats

CONTENT:

This poster is meant to act as a visual system. Extensions of merchandise, stickers, etc. will be products of the kinetic poster. Voting is meant to be put into a new and inviting context in relation to Houston Texas and the 2023 Mayoral Election season. 

PROGRESSION:
UNION MODULAR TYPEFACE
OBJECTIVES: 

(+) Develop a concept for a character set put together by blocks
(+) Understand the step-by-step process of fleshing out a typeface
(+) Refresh on the anatomy of type
(+) Experience the importance of rhythm and form

CONTENT:

The overall purpose is to exercise the process from sketching to digitizing and creating a functional font. 
Ultimately, packaging and product should be cohesive.

PROGRESSION:


COLLECTOR’S GUIDES
OBJECTIVES: 

(+) Review typefaces based on content
(+) Develop a critical eye for typographic form, syntax, and hierarchy
(+) Research the use of grid structure and its relation to content and format.
(+) Ideal text formatting for navigability, legibility, and visual interest
(+) Merge type with illustration/developed imagery

CONTENT:

A Collector’s Guide helps the reader identify parts of a collection.
MANUSCRIPT - Select and Edit Continuous Narrative Text
MODULAR/COLUMN - Organize as Collector’s Guide

PROGRESSION:
D.U.I. AWARENESS CAMPAIGN
OBJECTIVES:

(+) To graphically visualize quantitative data
(+) Presenting data in a visually enticing and easily readable way
(+) Consider composition and overall visual environment
(+) Engage the audience and include facts/figures

CONTENT:

Data graphics visually display measured quantities by means of the combined use of points, lines, a coordinate system, numbers, symbols, words, shading, and color. Modern data graphics can do much more than simply substitute for small statistical tables. At their best, graphics are instruments for reasoning about quantitative information. Often the most effective way to describe, explore, and summarize a set of numbers–even a very large set–is to look at pictures of those numbers. Furthermore, of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.

ADDITIONAL MEDIA:



IBN SINA VISUAL SYSTEM

OBJECTIVES: 

(+) Designing for a targeted audience
(+) Researching mission, vision, and goals
(+) Maintaining a unified brand voice and visual system
(+) Creating dynamic layouts and typographic options

CONTENT:

The IBN Sina Foundation provides integrated, preventative and primary care to low income
and indigent families in a clinical setting throughout the Houston area and Port Arthur, Texas.

ADDITIONAL MEDIA:


AIGA BUMPER AD

OBJECTIVES: 

(+) Extend a non-profit’s identity system using motion
(+) Stay true to the organization’s purpose and logo aesthetic
(+) Work behind concepts of contrast, change, and composition

CONTENT:

AIGA Houston is a chapter of AIGA, the professional association for design. They’re a non-profit organization that represents and supports the design community. AIGA’s mission is to advance design as a professional craft, strategic advantage, and vital cultural force.

ADDITIONAL MEDIA:

PRINT PRODUCTION BOOK

OBJECTIVES: 

(+) Exploration of the rules and principles of print production
(+) Create work that can be successfully produced by print professionals
(+) Combine a love of type, image, and form with technical specifications
(+) Translate general and abstract Ideas into a system
(+) Making work that is consistent yet dynamic

CONTENT:

Understanding the Production of Print-Ready Materials. Based on the concept of “Wild yet Contained”
- Information is placed into a consistent and simple 3 column layout
- Hand drawn illustrations throughout the book contrast with the easier-nagivated display of information